IIDEXCanada Blog

How the Rise of Immersive Experiences is Driving Change in the Hospitality Sector

How the Rise of Immersive Experiences is Driving Change in the Hospitality Sector

Over the last few years, there has been a growing trend among consumers to pay for immersive and memorable experiences rather than things. This research-backed trend shows that people find more fulfillment by taking part in events and adventures than in simply accumulating more things. Designers have responded to this shift in consumer attitude and are creating spaces where people can find what they are looking for. 

“How do we lay out a guest room and make sure we’re being thoughtful of what the guests needs when they arrive?”, Ian Rolston, senior project designer at HOK

In REMI Network's Rebecca Melnyk coverage of The Changing Face of Hospitality: Shifts in the Hotel Industry, an IIDEXCanada 2016 seminar led by HOK's Randa Tukan, senior vice-president and director of interiors at HOK and Ian Rolston,  she discovers how designers are adapting.

Read Rebecca's article here.